Though not the oldest contact lens company-that would be Bausch + Lomb, founded in 1853-or the one that launched the soft lens (B+L again), Johnson & Johnson’s consistent use of consumer advertising gives the company and its products a strong foothold in public perceptions of contact lenses, in particular the disposable lens category that it helped establish.Īcuvue by Johnson & Johnson Vision is one popular lens brand that offers vision correction solutions for patients across the whole spectrum of refractive error. Note that all product claims discussed below come from company literature and have not been independently verified. The goal is to give you a clearer idea of which lenses serve which purpose for your patients. In this article, we translate the language used by several leading soft contact lens companies into words and concepts that any clinician can comprehend.
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To truly be informed on all the options that exist, practitioners have to learn how to decipher the marketing jargon.
So, it is what it is: the genuinely good science behind these products sometimes takes a backseat to marketing maneuvers that aim for catchiness over clarity.Īs their eyecare provider, your patients rely on you to recommend the most appropriate lens that will offer them the most optimal vision correction. The word gets appended to at least 18 different lens design attributes described in this article. The lens manufacturers also seem smitten with the word “technology,” often using it as sort of a cherry on top of their marketing terms. To further complicate the matter, contact lens companies often use their own ad hoc terminology-new concepts and phrases that power their marketing message, sometimes at the expense of clarity-to describe the functionality and design features of each lens, making it more difficult to determine what exactly makes the product unique. How do you determine the right one for each? No matter their refractive error or visual need, for nearly every patient you’re likely to find multiple lenses that could fit the bill. Si fting through the dozens of contact lens options available on the market today and choosing the one best suited for each patient can be overwhelming and time-consuming.
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